Steak and Ale was yet one more creation of Norman Brinker, the legendary restaurant visionary who turned Jack in the Field and Chili’s into runaway successes. Brinker started Steak and Ale in Dallas in 1966 to compete towards the typical full-service eating places that he derided as « starchy » and overpriced. Brinker deduced that middle-class clients would flock to a joint that charged just $1.Ninety five for an eight-ounce filet, which was something of a no-brainer. However he additionally wowed America with one other innovation, the self-service salad bar. When Brinker sold the chain to Pillsbury in 1976, he had 109 restaurants in 24 states [source: Grimes]. Steak and Ale’s success may have been its undoing, because the « informal dining » genre that it created grew to become crowded with imitators. It ultimately turned a part of billionaire John Kluge’s Metromedia Restaurant Group, which shut down its final 50 of the restaurants in 2009 [source: McCracken].
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